Iroquois Park Sports Centre Materials
Owasco VW Atlas Backlit Board
Objective: Create a backlit board to go in the Iroquois Park Sports Centre hockey rink targeted towards hockey families.
Solution: I chose to showcase the VW Atlas, Volkswagen’s largest SUV, and market how much cargo space is available in these vehicles. We wanted to show that the Atlas has room for all kinds of hockey equipment, while still accommodating everyone – including third row seating! I kept it neutral colours so that it is not too distracting from the game people are trying to watch.
Owasco Branded Hockey Rink Doors
Objective: Create a door wrap showcasing Owasco’s 4 main dealerships to go on a set of doors leading into the Owasco-sponsored hockey rink at Iroquois Park Sports Centre.
Solution: Using a patterned background that looks like a hockey jersey, I create something simple yet relevant. I curated high-quality pictures of the dealerships – Owasco RV Centre, Audi Durham, Owasco Pre-Owned Centre, and Owasco VW – for each door panel. I also chose to include a blurb about how we have been a part of the Durham Region community since 1972, showing we are integrated within the community, in a typeface that is also giving hockey jersey.
Owasco VW Backlit Board
Objective: Update and modernize the Owasco VW advertisement backlit board within the Iroquois Park Sports Centre, showcasing our new upgraded VW building.
Solution: I took a high-quality, straight-on picture of our newly completed VW building to use as the focal point (basing it off of the last sign, just more modernized). Instead of writing out our contact information, I thought it would be better to instead drive traffic to our website, therefore customers could view our inventory and get a better idea of what they might be looking for, and have access to all of our services at their fingertips!